by Ray J. Norris on April 1, 2011
Social Media Marketing is all the Rage – Everyone is ‘doing it’, (even me) . But, hold on there nelly… Where are people really ‘Engaging With Brands’?
In Razorfish’s recent Liminal study, consumers rated the popular social networks near the bottom as places to engage with brands — especially if they’re over 45.
[click to continue…]
by Ray J. Norris on March 29, 2011
Ok, ALL WEB PAGES should be Designed as Landing Pages.
What page isn’t a Landing Page? NONE! Every page on your website should be valuable and lead the reader to more value.
Design each page using the following 9 Landing Page Design Tips and you will see a dramatic rise in conversion.
 |
Keep it simple. |
|
“The more distractions you have on your pages, the faster people will leave. Who likes clutter? Design like this: Write your copy. Sleep on it. Come back, remove 50%. Sleep on it. Do it again! Look at everything on the page – remove EVERYTHING extraneous to the value proposition. Publish it.” |
[click to continue…]