What do you expect from Twitter and Facebook?

by Ray J. Norris on April 1, 2011

Social Media Marketing is all the Rage – Everyone is ‘doing it’, (even me) .  But, hold on there nelly…  Where are people really ‘Engaging With Brands’?

In Razorfish’s recent Liminal studyconsumers rated the popular social networks near the bottom as places to engage with brands — especially if they’re over 45.
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Most Website Pages Should be Designed as Landing Pages

by Ray J. Norris on March 29, 2011

Ok, ALL WEB PAGES should be Designed as Landing Pages.

What page isn’t a Landing Page?  NONE!    Every page on your website should be valuable and lead the reader to more value.

Design each page using the following 9 Landing Page Design Tips and you will see a dramatic rise in conversion.

Keep it simple.
“The more distractions you have on your pages, the faster people will leave. Who likes clutter? Design like this: Write your copy. Sleep on it. Come back, remove 50%. Sleep on it. Do it again! Look at everything on the page – remove EVERYTHING extraneous to the value proposition. Publish it.”

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6 Second Usability and Value Testing

February 24, 2011

Are you giving your website page the 6-Second Usability and Value Test?  Your readers do! Readers come to your site for VALUE.  If the don’t get it in 6 secs – they are gone – fast. 6-Second Web Page Usability and Value Test The 6-Second Usability and Value Test involves showing users a single content page [...]

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